MDC leader Morgan Tsvangirai has embraced technology by launching an online campaign to rally support ahead of the crucial 2018 election.

The long-time President Robert Mugabe rival’s digital campaign includes a website — www.votemorgan.org — and a mobile application called “Morgan” that can be downloaded on the Apple app and Google play stores.

On the website and application, also supported by social media platforms such as Twitter and Facebook, the former Prime Minister seeks to connect with his supporters through a live chat platform.

“As we progress to 2018, I want to assure you that I will be here to share my ideas and thoughts and engage with you as much as possible . . . the website . . . will herald the campaign we are getting into,” Tsvangirai said as he announced the campaign on his Facebook page. Mobile applications will be available to make sure that we keep in touch as much as often in this crucial season,” he said.

“You will be able to ask me questions . . . We are also looking for creatives, community organisers, tech-heads and policy experts who would like to volunteer to this campaign,” he added.

This comes as MDC has deployed its senior party officials to rural areas to consolidate its support base in the countryside communities, where the majority of people reside.