The Postal and Telecommunications Authority of Zimbabwe says it will not tolerate mobile network company promotions that exhibit tendencies of predatory pricing.

“Predatory pricing”, the telecommunications regulator said, refers to the act of setting prices low in an attempt to eliminate competition.

This comes after the industry regulator came up with stringent guidelines for the running of promotions by telecoms operators this year. According to Potraz, the new guidelines took effect from March 21, 2017. Potraz said the guidelines, among others, are meant to promote ethical conduct, standards, minimum requirements and protect consumers.